It's Official: Say Hello to the iPhone 13

( After months of leaks, rumors, and speculations surrounding the highly anticipated (but extremely confidential) release of Apple's next gadget lineup, the big reveal has finally arrived. On September 14, at around 10 a.m. Pacific Standard Time (that's today, September 15, 1 a.m. in the Philippines), the 2021 Apple Event officially took place. The star of the show? Without a doubt, it was the latest addition to their world famous smartphone lineup. That's right, folks: The iPhone 13 is here.

Here's your first look at the iPhone 13:

Left to right: iPhone 13 Pro Max, iPhone 13 Pro, iPhone 13, iPhone 13 Mini

The iPhone 13 series includes four models: the iPhone 13 Mini, the iPhone 13, the iPhone 13 Pro, and the iPhone 13 Pro Max. The first two models in the lineup will be available in five new colors: Pink, Blue, Midnight, Starlight, and Product Red. They feature a dual camera system with a redesigned setup that sports diagonally arranged lenses. The back cameras promise rich color and crisp texture with a 12-megapixel wide camera that can capture up to 50% more light and a 12-megapixel ultra-wide camera.

The iPhone 13 and 13 Mini in Pink

Every phone in the iPhone 13 series is equipped with an A15 bionic chip that promises smoother performance and more power efficiency. According to Apple, the new models are about 50% faster than leading smartphones on the market. They also offer faster 5G capability and improved battery life with the 13 Mini and 13 Pro providing up to 1.5 more hours of use compared to the 12 Mini and 12 Pro, respectively and the flagship iPhone 13 as well as the 13 Pro Max lasting 2.5 hours longer than the iPhone 12 and 12 Pro Max, respectively.

The iPhone 13 Mini starts at U.S. $699 (roughly P34,821) while the iPhone 13 starts at U.S. $799 (roughly P39,802). Both the 13 and the 13 Mini are available in 128 GB, 256 GB, and 512 GB memory capacities.

Left to right: The iPhone 13 Pro in Graphite, Gold, Silver, and Sierra Blue
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The iPhone 13 Pro starts at U.S. $999 (roughly P49,766) and the iPhone 13 Pro Max starts at U.S. $1,099 (roughly P54,747) with the former sporting a 6.1-inch screen display and the latter, 6.7 inches. The Pro lineup comes in the same size capacities as the 13 and 13 Mini, but have the added bonus of offering Apple's first ever 1 TB models. The Pro lineup will be available in Gold, Silver, Graphite, and Sierra Blue.

Pre-order for the iPhone 13 Series starts on September 17. All models will be officially released in stores on September 24.

Check out the other new gadgets Apple unveiled at their September 2021 Event:

New iPad


Apple introduced a new and improved iPad built with an A13 bionic chip that’s made to provide performance that’s 20% faster than its predecessor. It also has an updated camera system with the front cam boasting 12 megapixels—perfect for video calls. The device is pre-installed with iPadOS 15 and starts at U.S. $329 (roughly P16,390) for the 64 GB model.


New iPad Mini


The predictions came true! Apple is releasing a brand-new iPad Mini. Much like the latest iPad models, the more compact iteration of the tablet sports an all-screen design. The ultra-slim device features an 8.3-inch screen with flat edges and a lock button built with Touch ID. Plus, it has 5G capability that promises download speeds up to 3.5 GBPS, a 12-megapixel camera that can record in 4K, and a 12-megapixel ultra-wide lens up front. Apple calls it the “most powerful and versatile” Mini yet. The new iPad Mini starts at U.S. $499 (roughly P24,858).

Apple Watch Series 7


Almost exactly a year since the release of the Apple Watch Series 6 comes the Apple Watch Series 7. Built with the new and improved WatchOS 8, it's equipped with awesome features made especially for bikers. It can track your entire ride, detect your movements should you ever stop to take a break, and even monitor if you fall down. The Series 7 also sports a larger screen on a more rounded outer casing. The enlarged screen features larger, redesigned buttons and can fit 50% more text than its predecessor. Plus, the interface finally supports an on-screen keyboard for texting. It's also more durable with a crack-resistant screen, swim-proof design, IP6X dust-proof certification, and WR50 waterproof resistance. While still available in the same colors as previous models, the Series 7 will be available in five new shades: Midnight, Starlight, Green, Blue, and Product Red. It starts at U.S. $399 (P19,876).

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