These Eco-Friendly Sneakers Will Let You Shop with a Clear Conscience

The French brand produces stylish footwear through ethical means.

 ( As shoppers, we have become more conscious of our choices. We don’t just look at the brand, quality, or the price tag anymore; we try to find out if the stuff we want to buy are also eco-friendly and sustainable. Being ethical is cool, and brands are catching up.

For sneaker brand Veja, however, being ethical has been a thing since the beginning.

After seeing the working conditions inside the factory of a French brand in China in 2003, Veja’s would-be founders, Sébastien Kopp and François-Ghislain Morillion, decided that they would set up their own business—but vowed that they would do it right.

The two Frenchmen spent months sourcing raw materials and working with craftsmen in Brazil. They put together their first pairs of sneakers in a unionized factory in Porto Alegre and shipped them off to a Parisian firm for distribution.

Kopp and Morillion chose the Portuguese word for “look” as the brand name for their ethical and eco-friendly sneakers, and sold the first pairs in 2005. Veja was born.

Veja comes in various styles for men, women, and kids. The sneaker line boasts retro sporting silhouettes: basketball sneakers, tennis sneakers, runners, and casual shoes for everyday wear—in different cuts and colors.

Check out some of our favorites:

 V-12 Velcro Leather à: Leather is tanned respecting the REACH norms (non-harmful to humans and the environment). The leather is traced to ensure that it does not come from an area that has been deforested for livestock production (PHP 7,995). 

V-10 Leather: The lining is 100% organic cotton (PHP 7,495). 

Wata Canvas: Also available in Marsala and White Emeraude (PHP4,795).

V12 B- Mesh à: Made out of 100% recycled polyester. It is light, breathable and made out of recycled water bottles (PHP6,995).

More than a decade after it was born, Veja continues to follow principles of fair trade and eco-friendly development—upholding the same values that inspired its founders, right from the very start.

So, the next time you’re looking for new kicks, cop a pair that’s not just stylish and comfortable. Go for one that not only looks and feels great on your feet but is also eco-friendly and sustainable—crisp and clean with a conscience.

Capital and Clyde have joined forces in helping you clean your kicks and as you make the world a cleaner place. Limited edition free Clyde kits will be available with every purchase of Veja starting October 19. The shoe cleaner is packaged in glass bottles that'll help keep plastic off our oceans.

Veja is available locally through Capital, its official retailer. You can get your own pair at Capital stores in Glorietta 4, U.P. Town Center, SM Aura, Trinoma, and through the official website. 

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This article was created by Summit Storylabs in partnership with Capital.
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