Singapore Tourism Board blames PH TV network for a promo video that’s "so bad it will go viral"

We dare you to see it for yourself.


If someone describes a video as "horrid" or refers to it as  "so bad, it will go viral," then it’s safe to say it’s pretty much crap. Possibly adorable crap, but crap nonetheless. But, well, watch the video and judge for yourself.


mUmbrella reports that "the Singapore Tourism Board has issued a public statement in response to a volley of public derision made against a three-minute video for the tourism body that has been circulating on the Internet."


Singapore Tourism Board executive director, communications and industry marketing, Oliver Chong, issued a statement which reads:


We thank readers for their interest in how STB promotes Singapore overseas.


This video was produced for the Philippines by Philippine network ABS-CBN, in an effort to customise content for this audience.


When shared on STB's Facebook page for the Philippines, the video attracted over 3,400 likes in the first week and garnered some 900 comments, largely positive.



Nevertheless, we thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better.



For more on this story, log on to mUmbrella.

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