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PICKUP COFFEE Opens Its Biggest PH Branch in the North

And it's not just a grab-and-go kiosk!
Micah Avry Guiao

by Micah Avry Guiao

Published on Sep 4, 2025

Photo from Facebook/PICKUP COFFEE
(SPOT.ph) Who says affordable coffee fixes can’t feel premium? PICKUP COFFEE has built its name on budget-friendly brews, but now it's giving customers a space that is fully theirs. The homegrown brand has opened its biggest branch yet at Ayala Malls Vertis North in Quezon City. 

Unlike the smaller kiosks you might be used to from PICKUP COFFEE, the new branch is all about offering the full café experience. Sure, you still have the convenience of a grab-and-go, but here you can slow down—sit back, relax, and even people-watch with your drink in hand.

Aside from being the biggest branch, this is also the first of its flagship concept—Pickup Prime—in Metro Manila (the first one in SM Seaside City, Cebu). This also spells some useful tech upgrades, like skipping the counter by ordering from self-service or through the Pickup Coffee App, which now comes with a loyalty program called the Pickup Club. 
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Photo from Facebook/PICKUP COFFEE.

What to expect at PICKUP COFFEE in Vertis North

You'll find the new store at Level 2 of Ayala Malls Vertis North near the escalators. Hong Kong-based studio DEFT led the design of the new space, while Filipino artists Dondi Fernandez and Jesse Camacho contributed custom art pieces that give it character.

For a little fun on the side, there's even an interactive mirror photobooth where you can snap selfies, add stickers, and access your digital shots while you wait for your order.
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Photo from Facebook/PICKUP COFFEE.
Of course, the biggest draw here is that the Pickup Prime features a lineup of exclusives you won’t find in other branches. 

Drinks like the Americano Orange Sunrise (P99), Sea Salt Biscoff Latte (P119), Tiramisu Latte (P125), Apple Pie Crumble Milk (P99), and Golden Buttercream Latte (P109) offer unique twists to coffee favorites, while dessert lovers can dig into espresso-infused swirls such as the Kape Kastila (P75), Americano Affogato (P89), Caramel Biscoff (P75), and Matcha Oreo (P75). 

To round out the menu, PICKUP teamed up with Ricardo Guninto’s 5G Coffee House for croissants, ensaymada rolls, and cookies if you need a snack with your brew. These food exclusives will rotate every few months, so there’s always something new to try. 
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Photos from Facebook/PICKUP Coffee
To celebrate the opening, customers can enjoy 25% off all orders worth P300 or more made through the Pickup Coffee App from August 30 to September 12.

Micah Avry Guiao

Micah believes that writing is always political. Beyond the byline, you’ll find her bruising herself in a pole studio or napping with her beagle. Reach her at micah@spot.ph.

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