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Northies, Look: The Disney Store Is Now Open in SM North Edsa
Here's a quick peek at what's inside.
by Leana Vibal
Published on Sep 6, 2025
(SPOT.ph) SM North Edsa’s Disney Store is now open! Gone are the days when grabbing the cutest Disney plushies, trinkets, and whatnots meant a trip to their first-ever spot at the SM Mall of Asia. Starting this September, Northies can now have a taste of the Disney Magic right in their neck of the woods.
Here’s a quick look at the newly opened Disney Store in SM North Edsa, along with all the hard-to-resist finds we spotted along the way.
Also read: First Disney Store in PH: 10 Must-Buy Finds
Also read: First Disney Store in PH: 10 Must-Buy Finds
Check out what's in store when you visit the Disney Store in SM North Edsa:
SM North Edsa’s Disney Store opened today, September 6, on the 3rd Floor of The Block—and yes, magic was in the air. Let your inner Disney kid run wild at the massive store. Whether you're a Marvel or Star Wars fan, a Pixar stan or an OG Mickey and Friends and Princesses purist, the Disney Store has merch and memorabilia for you.

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There's a lot to see (and buy) at the new Disney Store at SM North Edsa. Photo by Leana Vibal.

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There's a section dedicated for each Disney fandom! Check out this Mickey and Friends corner. Photo by Leana Vibal..

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Marvel stans, unite! Your favorite superheroes have merch at the new Disney Store. Photo by Leana Vibal..
Remember that Disney plush you let go of at the last minute during your latest trip to Disneyland? Or that viral Disney merch all over TikTok? Well, now you can snag those sans a trip to the parks or international shipping fees when you buy online. While the Philippines already has its first-ever Disney Store (and Southeast Asia’s, no less) at MOA, we're glad there's now one for those up north who don't want to spend hours heading to Pasay for a taste of the Disney magic.

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Toys and collectibles of different kinds are aplenty at the new Disney Store in SM North Edsa. Photo by Leana Vibal..
It's hard to tell which Disney Store is bigger, but just like its older sibling, this branch also has a variety of toys, collectibles, clothes, and accessories that'll make any Disney fan happy—and their wallet weep. Trust us, it was a bit overwhelming seeing all the merch upon entering, but once you catch your bearings (and make peace with your budget), going around the store is quite exciting. You’ll feel like a kid again spotting all your favorite characters on every kind of merch—think toys, collectibles, apparel, homeware, and more.

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Check out these Star Wars themed jackets, caps, and other accessories at the Disney Store. Photo by Leana Vibal..

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Look at these cute mugs! It took a lot of self-control not to bring them all home. Photo by Leana Vibal.

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Woody, Buzz, and the gang are here. There's an entire wall of merch dedicated to all things Toy Story. Photo by Leana Vibal..
Whether you're a serious or casual merch hoarder—er, collector, a trip to this store is sure to add more things to your stash. We spotted some dolls from the Animators' collection, figurines from Disney Traditions, and even some Disney Funko Pops. There are also a lot of other collectible sets and blind boxes from Toy Story, Disney Princesses, and Marvel, perfect for collectors of all ages.

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Check out these Disney Animators' Collection Princess Dolls. Photo by Leana Vibal..

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These are the Disney Traditions Collectibles available at the Disney Store in SM North Edsa. We hear some of these are sold out in SM Mall of Asia. Photo by Leana Vibal..
Young fashionistas will also have a blast playing dress up! There's a whole line of Disney Princess costumes and Disney character suits on sale, just in time for Halloween. But aside from costumes, there are also a variety of everyday clothes, including t-shirts, jackets, cardigans, sweatpants, and sweaters. For the adults in the room, we checked, yes, there are clothes for us too! Just ask the attendants for the largest size available anytime you see something you like, but that is sized for kids. It's not always guaranteed to come in adult sizes but you'll never know until you ask.

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Choose your princess! There are a bunch of Disney Princess dresses available on the racks. Photo by Leana Vibal.
With the addition of this new shop, we think SM North Edsa just got significantly more dangerous for our wallets. If you're building up your wishlist for the upcoming holidays, or are in need of some retail therapy, add SM North Edsa's The Disney Store to your list of must-visit shops up north. Trust us, you'll need a lot of self-control to leave with just one bag.
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Here are some of our favorite finds at the Disney Store in SM North Edsa:

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Mickey and Friends Sweatshirt at P3,099. Photo by Leana Vibal..

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Cinderella-themed Loungefly Handbag at P4,799. Photo by Leana Vibal..

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Grogu Cap at P1,849. Photo by Leana Vibal..

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Disney Villains-themed Loungefly Backpack at P4,799. Photo by Leana Vibal..

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Rapunzel's Light Up Lantern Stationery Set at P1,699..

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Disney Princess Water-Resistant Jacket at P4,549..

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Zootopia's Nick Wilde Canvas Tote Bag at P3,199..

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Stormtrooper Costume for Kids at P5,199..

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Simba Hooded Onesie for Kids at P3,549..

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Mike Wazowski and Sully Giant Coffee Mugs each at P1,199..
The Disney Store is at 3/F SM City The Block, SM North Edsa, Quezon City. For more information, visit SM North Edsa's Facebook page.
Also read:
Disney on Ice Returns This Year—Here's What You Need to Know
Also read:
Disney on Ice Returns This Year—Here's What You Need to Know

Leana is Spot's go-to for Arts & Culture and Things to Do. On any given day, she’s either glued to her screen—or gliding underwater like the mermaid she swears she is. Contact: leana@spot.ph
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