LOOK: Jollibee Kicks Off 45th Anniversary with a 3D Billboard

Jollibee kicks off its 45th-year celebration by inviting people to share the joy with a fun and entertaining 3D billboard featuring the iconic Jollibee mascot and fan-favorite Chickenjoy!

Those traversing along the southbound side of EDSA near Boni Avenue and Guadalupe are in for a visual treat. They will be greeted by a dancing Jollibee mascot who eventually turns to the static billboard beside it, grabs a piece of the "crispylicious, juicylicious" Chickenjoy, and passes it outwards, enticing motorists and commuters to grab a bite of and share their all-time favorite fried chicken.

With its 45th anniversary theme of “Share the Joy,” Jollibee hopes to continue its mission of serving great-tasting food, bringing the joy of eating to everyone.

“We are excited to celebrate our 45th-year milestone with everyone who has been part of the success of Jollibee. Foremost of which are our customers who have continued to patronize our brand and our food,” said Ferns S. Yu, Jr., president of Jollibee Philippines.

“We are proud and happy that we have been part of the many memorable moments of generations of Pinoys, not just here but abroad, and we invite everyone to continue sharing the Joy of Jollibee with their families and friends,” he added.

Apart from the 3D billboard, Jollibee is set to launch several exciting initiatives to enjoin everyone to be part of the celebration. This includes a new music anthem video featuring top celebrity artists plus special promotions and exclusive offerings all throughout the year.

Dorothy Dee-Ching, vice president and marketing head of Jollibee Philippines, said: “For 45 years and counting, Jollibee has consistently shared the joy through our delightful customer experience, inspiring and impactful communications, meaningful and memorable brand experiences, and of course our [great]-tasting, value-for-money food that everyone has grown to love. We are excited to celebrate our 45th-year milestone and ‘Share the Joy’ with everyone to thank you for all the support and love for Jollibee through the years.”

Stay tuned to Jollibee’s website and social media pages for more details on Jollibee’s 45th-anniversary celebration as it shares the joy with everyone!

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