This Is What A Store Designed By An Award-Winning Actor Looks Like

Looks pretty good.

( Arjo Atayde is undoubtedly one of the most well-dressed men in showbiz today. A man who looks just as dapper in a plain t-shirt as he does decked out in a full suit, he’s definitely the right guy to ask for style advice. In fact, his pop-up concept store, AXE Park, is designed to help men feel “comfortable enough to shop and be themselves, even if their girlfriends [are] around.”

Replicating the aura of a varsity locker room, the venue featured in-store stylists and grooming consultants to help customers mix and match different pieces. Arjo and his teammates were also present throughout the event to help guests finish up their look with a spray of Axe Black.

As guests arrived they were greeted by stylists who took them on a tour of the different apparel available, including exclusive pieces by local retail brands The Ilustrados, Halo Halo, and the Shape Shop. Attendees also perused through other essentials, like Rocca wallets, Mist and Sip jugs, and special merchandise from Vans. His 10 showcased pieces were a mix of both local and foreign brands, but combined together created a look that was distinctly Arjo.

“Through my concept store, I want to be able to introduce guys to the world of luxury sports wear - showing them that being athletic can also be classy, if done the right way,” says the actor.

Of course, clothes are just the beginning. Let AXE Park’s grooming experts help you find the perfect hairstyle to complement your look. Paired with the right duds, you get the effortless, understated, high-style look that's embodied by Arjo and his concept store. 

Before you leave, don’t forget to pass through the Shower Room where you’ll be lightly misted with AXE Black. Fragrance is a huge part of what makes a man stylish. According to Arjo, “it’s just about the way you carry yourself. That’s why I keep highlighting fragrance, because when you smell good, you feel good, and when you feel good you can pull off any outfit.”

Drop by the AXE Park from November 12 to 13 at Unit 27, Bonifacio Global City, from 11 a.m. to 6 p.m., and get the full experience.


This article was created by Summit Storylabs in partnership with Axe.
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