South Korean Eyewear Brand Blue Elephant Just Popped Up in Manila
Serving up chic frames for days.
Published on Oct 11, 2025
(SPOT.ph) Eyewear junkies, we know you'll jump at any opportunity to bring home a versatile pair or add another unique frame to your collection. Online shopping has made the acquisition of such gems from foreign brands easier, but nothing beats trying glasses out in person to see how it frames your face. If you're a fan of South Korean eyewear brand Blue Elephant, we have good news for you: No need to fly all the way to Seoul or bug a friend on vacation to bring back a box because the brand has finally opened up shop in Manila. Here's a quick overview of the pop-up along with what to expect.
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Blue Elephant has arrived in Manila
South Korea gets many things right—think food, music, and entertainment—but one of the niche things it's especially good at is eyewear. Blue Elephant is proof. The contemporary eyewear brand based in Seoul takes classic silhouettes and spins them in a modern way that brings something as enduring as glasses up to speed with today's trends and aesthetic.
Frames and glasses collectors have no doubt heard of Blue Elephant—Korean celebrities like Suzy, and idols Seulgi of Red Velvet, Soobin of Tomorrow By Together, Gaeul of IVE, DK of Seventeen, and Haechan of NCT have been seen donning a pair from the brand. If this is your first time hearing of Blue Elephant, now's a great time to get to know the brand and try our their frames for yourself since their physical store is finally open. Located in Glorietta 3, the futuristic setup shines the light on the frames and lets you see how it fits from every angle.
The pop-up is cordoned off to manage lines. Get there early and you're guaranteed time to look around try on pieces. To ensure a smooth browsing and shopping experience for everyone, a limited number of shoppers will be allowed entry at one time.
Upon entry, you'll be greeted by a lit display that features select frames priced at P2,999. Lining the outer shelves of the store are the regular glasses, also priced at P2,999. There are basics that will fit any ensemble, plus edgier pieces that are sure turn heads. Frames for reading and lenses are also available. Exclusive frames are housed in the center console, with each pair priced at P3,999. Cash, card, and digital payments are accepted.
Adjustable mirrors are littered all over the shelves, with fixed mirrors surrounding the store. You can see yourself from every angle when trying on the glasses—a welcome setup to help you decide which pair to take home.
A look at Blue Elephant eyewear
From trusty classics and glasses perfect for daily wear to bolder frames and statement pieces, there's something here for everyone and every occasion. Prices range from P2,999 to P3,999, and each frame comes with its own cleaning cloth, case, box, and paper bag. Do take note that a frame on display does not guarantee availability, so best to ask for stock ASAP once you've locked in on a pair.
To purchase a pair, take a photo or take note of its code and walk up to the cashier. They'll fetch a new stock for you and then you can proceed to inspection and try-on of the item before payment. You'll be spoiled for choice at the store just like we were. Here are some of our picks along with the code so you can pay ASAP if you've set your sights on a pair!
Where to find Blue Elephant in Manila
According to store staff, the pop-up will last about three months, with plans of a more permament in-line store in the works. No definite details and dates yet, but our fingers are crossed the permanent store becomes a reality, complete with more space and styles!
For now, the Blue Elephant pop-up is located at Ground Floor of Glorietta 3, Parkway Dr, Makati City. It's located in between Marks and Spencers and Zara. The nearest drop-off point is the Glorietta 3 entrance, right by the Muji flagship store.
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Clara is fond of dissecting song lyrics and finding out how films are made. She also likes astrology, green tea, and dogs.