(SPOT.ph) Makati City's Ayala Museum, which is a six-storey structure that houses exhibitions on Filipino art and history, is one of the most accessible cultural hubs in Metro Manila. It is right beside a shopping complex—and we all know how much Filipinos love their malls—within walking distance from public transport, and sometimes offers free admission to some of its galleries. Now that it's closed for renovations, followers of the museum (and, most especially, history geeks) still have the chance to experience its permanent shows through Ayala Museum's YouTube channel and web series titled ATIN: Stories from the Collection. The first video went online on June 12, just in time for Independence Day.
"Part of Ayala Museum's initiative while the physical museum is closed is to continue engaging our audience. While we don't have physical space, we thought that the digital space—particularly YouTube—would be a great platform to continue showcasing our objects," Miguel Acosta, Ayala Museum's senior marketing associate, tells SPOT.ph. It can be remembered that Ayala Museum's Twitter account also posted about this on April 25: "Serious question, would you guys watch if we made a YouTube Page with art + history stories and analysis?" Almost two months after an overwhelming positive response, the museum launched its own channel.
ATIN: Stories from the Collection tells the story of the Filipino people through images and videos not only of Ayala Museum's collections but also of Filipinas Heritage Library's rare documents. The series premiere hopes to answer the question: Who is the Filipino? In a time when our sense of national identity is slowly waning, looking back at our past seems like a great idea.
For more information, visit Ayala Museum’s YouTube channel.