Yardstick Coffee featured in Gestalten’s Knife and Fork book
Gestalten is the publisher of Monocle!
(SPOT.ph) Local coffee company Yardstick was featured in Knife and Fork: Visual Identities for Restaurants, Food and Beverage. It is the only Filipino establishment included.
The Gestalten-published book focuses on small food companies with innovative concepts defined by "their originality and personal character, which are then reflected and communicated in eye-catching visual identities," according to Gestalten’s website. This includes names, logos, fonts, colors, packaging, plus product and overall design.
Though there’s a wide range in the styles of the companies featured, Gestalten described Yardstick as representative of "a new generation of entrepreneurs who understand how to creatively visualize business ideas and communicate them successfully across all channels."
Yardstick is a third-wave coffee shop that pushes not just for better brews, but also coffee education. Call it a coffee immersion. Its almost spartan, very open area in Makati is a part classroom, part playroom, and a little bit Muji with splashes of color across the bright wood space. The layout allows baristas and owners to mingle with customers, and furniture are mostly mobile to offer more flexibility. The design was by Singapore-based Acre.
According to Knife and Fork’s write-up, which described Yardstick as "a wakeup call for the rules of coffee culture," it’s an "institutional project aspiring to raise the quality and standards of coffee culture and industry in the Philippines."
Jessica Lee, one of Yardstick’s owners, told us that Knife and Fork contacted them after learning about their brand through word of mouth and by visiting the store. "We were humbled by their request to feature us. It was truly an honor," she added.
Gestalten also publishes the lifestyle bible, Monocle.
Knife and Fork: Visual Identities for Restaurants, Food and Beverage is available at Fully Booked for P2,299.