A Samgyupsal Resto Had the Worst V-Day Promo Based on Your "Kiffy"
Perpetuating an incredibly wrong understanding of the female body.
(SPOT.ph) Marketing gimmicks abound during Valentine’s Day. While other food establishments are inviting third-wheelers or making couples kiss in front of the servers for a special discount, a certain samgyupsal restaurant in Malinao, Aklan is asking for far, far more than that.
On February 13, PeaceTea posted a promo alert of up to a 100% discount depending on how tight a customer's vagina is solely based on the look of her outer folds (labia majora). To avail of the promo? “Just present an updated printed or digital photo of your Kiffy to our female staff. You may also show proof via on-the-spot inspection,” PeaceTea Malinao wrote in a now-deleted Facebook post of the mechanics.
If context clues fail you: "Kiffy" is a slang term for a woman’s genitals.
Worse is the fact that PeaceTea had even included an explicit graphic of the discount criteria from 10% to 100% off. Whether they were joking or not about the promo, it still left a bad taste in everyone’s mouth, including the Malinao local government unit (LGU).
“It must be noted that we do not tolerate these types of vulgar behavior in our Municipality,” the Malinao LGU said in a statement on February 15. “Rest assured that we are taking steps to educate and, if so warranted, to penalize the concerned establishment and personnel involved.”
Even the Malinao PNP was prompted to release a statement of their own given the harmful nature of the Valentine’s Day promotion: “Such promotions, characterized by disrespect and offense, are unacceptable in our community.”
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PeaceTea Malinao apologizes for Valentine’s Day promo in a statement
Online users were quick to call out the controversial marketing tactic. When the post was deleted on Facebook, numerous screenshots popped up on X (formerly Twitter) and Reddit condemning PeaceTea for its misogyny.
“May time gumawa ng pubmat, pero walang time magresearch? PeaceTea nga talaga!” one Reddit user wrote.
The belief that the size or length of the labia can indicate a woman's tightness (supposedly related to virginity, also not proven) is a widely debunked myth with no basis in medical or scientific fact. Just like any other part of the body, the labia vary greatly in size, shape, and color among women. This variation is influenced by genetics rather than sexual activity.
It’s important to note that while the labia and other parts of the vulva can temporarily swell or change appearance due to arousal or physical strains, such changes are not permanent markers of sexual activity.
Following the backlash, PeaceTea issued an apology statement to the public on the same day, but it had only seemed to make matters worse by pointing fingers at another Samgyupsal establishment who they claim to have copied for the promo.
“In all honesty, the promo was not our idea, we only saw it on other Samgyupsal Restaurant’s Valentine’s Promo and decided to imitate the details and contents of the promo," PeaceTea wrote.
"We deeply regret any offense, hurt, and misogynistic impact to our dear customers, followers, friends, and Aklanons. PeaceTea Malinao and everyone behind our business supports women empowerment, as we believe that beauty comes in all sizes, shapes, and form.”
PeaceTea Malinao’s Facebook page has since been deleted. We guess there's such a thing as bad publicity after all.
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