This pie has its game face on

Forget about American pie. Australia does great pies, too!


( “You can just imagine the logistical issues of bringing French butter into the Philippines,” Pie Face Philippines chief operating officer Alfred Lay imparts. “But, let us worry about that. What’s important to us is that we maintain the highest quality of our products.”


Where pies are happy things




You can see the flaky pastry crust.


Aside from French butter, which they use to make their flaky pastry crust, Alfred shares that they also insist on only Australian beef, a standard that was set when they opened their first stall in Sydney 13 years ago. Other than that, everything else—chicken, onions, mushrooms, et cetera—are sourced locally to ensure that they use only the freshest ingredients.


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Because Pie Face isn't set up as a grab-and-go, you can relish your sandwiches in the shop.


Pie Face Eastwood, the second Philippine branch of this Aussie establishment, has a quaint dining area where guests can escape the heat or rain and sit down for a quick bite. All their pies are baked fresh, in-house, and Alfred assures us their stock is replenished throughout the day. As we admire their cozy interiors, he shares that most of their branches abroad are just stalls or counters, since they are known more as a grab-and-go establishment. “We take pride in our quick service—customer transactions usually just take one minute. Faster than [some fast-food establishments],” he beams. In the Philippines, though, they are happy to accommodate dine-in [customers], since the culture is more laidback and Pie Face is only too happy to welcome guests who want to escape the unpredictable weather outside.




Di Bella Artisan Coffee


The franchise proudly offers award-winning Di Bella Artisan Coffee with their pies, although Alfred says that they are more a food establishment than a café. CEO Michelle Chan, who is very much hands-on in their commissary and ensures the consistent high-quality of their goods, proudly states that their pies are authentic.



“We didn’t change anything—the flavors of our pies are the same as the ones in Pie Face Australia. We didn’t tweak the recipe, nor adjust the flavors to taste more Filipino. So far, the response has been positive and we’re glad the market appreciates the authentic flavors of the pies.” Alfred adds that they did experiment in the commissary with some local flavors. “We tried to make an adobo pie. Our chef presented us with seven different styles. True enough, we all could not agree on which flavor is truly the authentic Filipino adobo,” he chuckles, “We agreed to stick to Australian flavors for now.”


Raspberry and Calamansi




Assorted cakes


They did clue in on the local love for cheesy dishes, so aside from their bestselling Australian Beef, Bacon, and Cheese, they also added Philly Cheesesteak to the mix. The former has a flavorful brown sauce, while the latter has flaky meat mixed with cheese. Both are inherently rich and comforting, definitely right up there with their Classic Steak. Other favorites are the Chicken and Mushroom, and for those who are up for more robust flavors, the Lamb Pot Pie.


The Sausage Roll is their puff pastry stuffed with Vigan Longganisa—juicy and garlicky, the local sausage stands up well to the buttery and crisp wrap.


Those who prefer their pies sweet and fruity also have options. We like their tangy Key Lime Pie, which is a new addition to the menu. Alfred’s favorite Peanut Butter and Jelly Pie also made the cut. The Almond Sticks are best enjoyed fresh out of the oven—the sweet, nutty filling practically melting into the buttery pastry.



Cookie Pies


More sweet pies





Pie Face is aggressively expanding all over the world, with branches already operational in the United Arab Emirates, Thailand, Singapore, and soon in the U.S., Japan, South Korea, Malaysia, and Indonesia. Locally, they are opening three more before the year ends—at SM Megamall, SM Fairview, and Bonifacio Global City.



After all the obsession with croissants and cupcakes, we do think it's time for pie. 


Pie Face currently has branches at SM Mall of Asia, Pasay City; and Techno Plaza 2, Eastwood City, Quezon City. Sweet pies start at P42; savory pies start at P49.


Photos by Majoy Siason 

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