Popeyes Is Making a Comeback in the Philippines
Popeyes has signed a master franchise agreement with the Kuya J Group of Restaurants.
Popeyes, a popular fast-food chain in the U.S., is soon making a comeback in the Philippines, thanks to the Kuya J Group. In a press release dated August 17 and posted on the website of Restaurant Brands Inc., both companies announced an exclusive master franchise agreement to develop and grow the Popeyes brand in the country.
Restaurant Brands Inc. (RBI) is a Canadian company that also owns quick-service restaurant brands like Tim Hortons and Burger King. The company acquired the Popeyes brand from its previous owners in 2017.
The Kuya J Group, meanwhile, owns and operates over 100 Kuya J restaurants in the Philippines. The casual-dining chain offers Filipino dishes like crispy pata, kare-kare, caldereta, and halo-halo. Its portfolio also includes concept stores Isla Sugbu Seafood City, Tsay Cheng Chinese Cuisine, Majestic, and the heritage Grand Convention Center of Cebu among others.
“We are very excited to sign our first major development agreement for the Popeyes brand in Asia,” says Popeyes president Alexandre Santoro. “We believe that our passion for food at Popeyes will resonate well with guests in the Philippines."
“We are proud to partner with Popeyes to launch and develop this great brand in the Philippines,” says Kuya J Group chairman Lowell L. Yu. “The Philippines is a large and growing market, and we are looking forward to serving the high-quality food that Popeyes offers to the country’s more than 100 million people.”
Terms of the agreement were not disclosed, including when and where the first Popeyes store will open in the country.
The Popeyes chain was previously present in the country through a franchise agreement with poultry company Vitarich. Popeyes closed in the country in 2007.
Founded in New Orleans in 1972, Popeyes is best-known for its Southern-style menu featuring spicy chicken, chicken tenders, fried shrimp and others. Today it has nearly 3,000 stores in the U.S. and around the world.
This story originally appeared on Entrepreneur.com.ph. Minor edits have been made by the Spot.ph editors.