Taylor Swift now owns the phrase "this sick beat"
This, and other "1989" phrases you’ll soon have to ask her permission to use.
(SPOT.ph) When you were down about the liars and the dirty, dirty cheats of the world, you could have been trademarking the phrase This Sick Beat, which pop star Taylor Swift apparently did.
She now owns this and four other phrases from her 1989 album, such as "Could Show You Incredible Things" and "Party Like It’s 1989." So what does this mean, exactly?
Enterprising businesses would now need her official permission to use the phrases on "paper products, printed products, printed publications, stationery, stickers, decals, decalcomanias, removable tattoo transfers," among others. According to media website Vox, it might seem silly but it’s an "important insight" into how artist merchandise sales work. See, now that she owns the phrases, she can make sure the only person who profits off of her work is her. It’s a pretty smart business move.
For more on this story, log on to Rolling Stone.