PMAP Board induction party: Phoemela Baranda, Mikaela Lagdameo, Ornusa Cadness, Joey Mead + more

Endless killer legs, sky-high cheekbones and fresh model blood at the PMAP.

PMAP officers Raphael Keifer, Kara Gozali, Angel Agustin-Co, Ornusa Cadness, Mikaela Lagmadeo-Martinez, Phoemela Baranda, and Mia Ayesa. Click for more photos.


The new officers of the Professional Models Association of the Philippines (PMAP), an organization of models run by models since 1987, were inducted on November 15 at Fiamma, Jupiter St., Makati City. The new board that will serve the association for two years includes president Phoemela Baranda, vice president Mikaela Lagdameo-Martinez, secretary Mia Ayesa, treasurer Angel Agustin, public relations officer Ornusa Cadness, disciplinary officer Raphael Kiefer, special projects officer Sanya Smith, and junior board member Kara Gozali.

The event was hosted by Joey Mead. Former PMAP President Ariel Atendido introduced the new set of officers. The new members also gave speeches and then took their oath. Also spotted at the event were: model siblings Paolo and Bubbles Paraiso; Solenn Heusaff, Richard and Raymond Gutierrez; Maxene Magalona,Tim Yap, original PMAP models Tweetie de Leon Gonzalez, Izza Gonzalez, Annette Coronel, Desiree Verdadero; fashion directors Robby Carmona, Joey Espino and Cata Figueroa; Claudine Trillo, Aya Abesamis; and more.


Elections were held on October 24 at the same venue. Baranda, who has been modelling since 1994 before she became a TV host, told, "When I was elected, I was got excited and I felt that I can really run the association. I was really overwhelmed and happy but also nervous because it’s such a big responsibility. PMAP has been around for 23 years. But of course, I felt honored. " Baranda says she’s very happy with the composition of the new board. "The new board is a mix of new blood and some former officers," she told Baranda and Ayesa were also part of the last PMAP board-Baranda was the public relations officer and Ayesa was the secretary. Baranda said that the PMAP will continue to uplift the working conditions of Filipino models, and help unite the entire fashion industry. "We would like to show that we are still a force in the industry, because last year, PMAP was quiet," Baranda told What are the plans of the new PMAP board? "We’re continuing past projects like Mabuhay Modelong Pilipino and PMAP’s Day with the Kids," Baranada said, "but the biggest project the board will have to work on is the 25th anniversary of PMAP on Febuary 11, 2012."

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Other members of the outgoing PMAP board included Ariel Atendido (president), Isabel Roces (vice president), Marilen Faustino-Montenegro (treasurer), Peter Nordell (special projects officer), Bianca Valerio (disciplinary officer), and Rafael Kiefer (junior board member). Today, PMAP has 32 active members.




Photos by Magic Liwanag, Lester Victoriano, and Kara Gozali.

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