Aljur Abrenica, Erich Gonzales, Heart Evangelista, Risa Baraquel + more in Project Headshot Clinic’s COMMIT
World AIDS Day Special: Celebs commit to the HIV-AIDS "prevention revolution."
See more celebs who are pushing for HIV and AIDS awareness. Click for more.
(SPOT.ph) Project Headshot Clinic, the country’s biggest photo project and pioneer of online social media marketing and advertising through the use of themed profile photos, is back with another hard-hitting campaign titled COMMIT in time for World AIDS Day.
COMMIT gathers advocates of HIV and AIDS awareness in a "prevention revolution." Project Headshot Clinic main man and top photographer Niccolo Cosme aims to combine this campaign with another movement called The Red Whistle Army, which uses the red whistle a symbol to stop the spread of HIV.
In COMMIT, each shot shows a frame within a frame. According to Cosme, he "wants people to see that behind each framed head shot is a bigger picture, a bigger scenario...a bigger challenge." The project is in line with the World AIDS Campaign 2011 themed "Getting to Zero," which means "zero new HIV infections, zero discrimination, and zero AIDS-related deaths."
According to Akbayan representative and Reproductive Health Bill advocate Risa Hontiveros-Baraquel, the challenge for the country is "to talk about HIV, to raise awareness, and, eventually, to raise a responsible generation of Filipinos."
Hontiveros-Baraquel is joined by other personalities and celebrities in this campaign like Aljur Abrenica, Paulo Avelino, Erich Gonzales, Carlos Celdran, Divine Lee, Sanya Smith, Gina Alajar, Heart Evangelista, Edgar Allan Guzman, Melissa Ricks, Jon Avila, Daiana Menezes, Rovilson Fernandez, and more.
Blow the red whistle.
More than 280 headshots of members of The Red Whistle Army will be unveiled online this midnight in commemoration of World AIDS Day. There will also be a public exhibit of about 30 headshots on December 5, 6 p.m. at Greenbelt 5 in Makati City.
Photos by Niccolo Cosme, makeup by Carmel Villionco and Ian of the Make Up Forum, and styling by Myrrh Lao To