Spotify Users in PH Get First Dibs on New Music Video Experience
Try toggling between pure audio and audio-visual.
(SPOT.ph) Video once killed the radio star, as the song goes. But what if (digital) radio and video fall in love, marry and live happily ever after?
Music streaming platform Spotify has done just that, rolling out music videos on beta to certain markets, including the Philippines. It’s a first-to-market watch and listen feature– Spotify’s nod to the power of video to engage listeners in a whole new way.
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How to use Spotify's new feature for music videos
The feature is available on iOS, Android, desktop and TV. Users just need to tap or click the “Switch to Video” toggle for music tracks where the feature is already available. To go back to background listening, just press “Switch to Audio.”
For the beta launch, music videos are available on a selection of tracks, including hit songs by Ed Sheeran, Doja Cat, Ice Spice, Aluna and Asake.
Premium Spotify users in the Philippines will be among the first in the world to experience the new service, along with listeners in 10 other markets. These include the United Kingdom, Germany, Italy, the Netherlands, Poland and Sweden in Europe; Brazil and Colombia in South America; Indonesia in Asia; and Kenya in Africa.
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“In this beta launch, we’ll continue to innovate and iterate based on feedback from both users and artists. Stay tuned as we hope to expand the catalog of music videos and bring the feature to more users and countries,” Spotify said.
“In the early neon-infused ’80s, music videos burst onto TV screens, turning some of the most beloved songs into visual experiences that redefined the way fans connected with artists around the world. Since then, not only have music videos become one of the many ways that fans discover and fall in love with artists, but iconic videos have become part of pop culture, igniting conversations and influencing style,” said Spotify in its announcement.
“They’re a powerful way for fans to discover and connect with music, and a natural fit to live on Spotify,” it said, saying the introduction of video on the platform is "another way to enhance the artist-to-fan connection.”