Is the #AlDub fever over? It's Showtime regains noontime lead

Can they maintain their lead?

Photo via Eat Bulaga's Instagram account

( Could the AlDub phenomenon be fading? Maybe, if we're going by these recent noontime show ratings. A Kantar Media survey among households nationwide from January 1 to 15 revealed that It's Showtime's ratings have surpassed Eat Bulaga.


It's Showtime hasn't held the No. 1 spot for the noontime block since August 2015, largely thanks to the love team of Alden Richards and Maine Mendoza. But on January 11, 12, and 14, the ABS-CBN show has inched ahead of its competition. Granted, the difference in numbers isn't much: 15.5% vs. 15. 2% (January 11), 15.3% vs. 15.2% (January 12), and 17.2% vs. 15.7% (January 14). Still, this is a far cry from the heyday of AlDub, when Eat Bulaga dominated with numbers over 30% and Showtime only earned single-digit ratings. 



An earlier report from also noted a "rapidly declining base of viewers" watching Eat Bulaga. The show peaked at 6.2 million households on October 24 last year, but has steadily decreased to 4 million in November, to 2.65 million on December 26.



Showtime dropped segments featuring Pastillas Girl and the Tomiho love team from Pinoy Big Brother, and instead, created two new segments: Trabahula and Tawag ng Tanghalan. Meanwhile, Eat Bulaga's KalyeSerye recently fleshed out the backstory of Lola Nidora, which featured Maine playing the younger Nidora. The AlDub love team is still enjoying a steady stream of over 20 endorsements.


Official numbers for January 16 onwards have yet to be revealed.

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