WATCH: Jollibee's First Date Commercial Isn't What You'd Expect

Director Pepe Diokno explains the story behind the ad.

( The second commercial in the #KwentongJollibee series has officially dropped— called First Date—and it is pure wholesome content in the most unexpected way. Well, we won't spoil anything; you can check out the short as helmed by acclaimed director Pepe Diokno for yourself below!

Kwentong Jollibee

This commercial is like a warm hug from you to yourself. There's no doubt a lot of people have been looking for someone to connect with while on lockdown, but hey, here's a reminder to love yourself first. And TBH, we're hoping this starts an awesome "first date" trend indeed.

Also read:
"In the End, Mag-Isa Ka Pa Rin" and the Other Ways Jollibee Is Going at Your LDR This V-Day

Diokno explained that the short story was filmed with a crew full of women—right in line with the perspective of Mara, the commercial's main character. They all "had a lot of input" that helped the story come to life. "It's just so refreshing," said the director in a press conference about this romantic-with-a-twist commercial. "The story is just so real and relatable," he added.


Diokno has worked on several commercials for Jollibee before—including the absolute tearjerker Date. Remember the one about the son taking instructions from his late father on a special date night for his mom? Yup, that was a completely different take on the "date" but was also by Diokno. 

And as for a seemingly lighter take for this year's #KwentongJollibee, Diokno had this to say: "I think we can all agree na after 2020 we all just want a lighter, happier 2021." It was definitely some much-needed good vibes!

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