This Crash Landing on You Star Might Be the New Face of Bench

Hint: it's "everyone's crush," according to the clothing company.

( Local retail giant Bench has had some pretty notable names for endorsers in the past, from Korean girl group TWICE to To All The Boys I've Loved Before heartthrob Noah Centineo. But, speaking of Korean culture and heartthrobs, it looks like their latest endorser might just be the best of both worlds: Bench is dropping hints that their newest face will be a certain swoon-worthy star from popular K-Drama Crash Landing on You!


Bench teased their upcoming endorser today, May 27, with a post on their Instagram page. It features an animated graphic with a cute pun that reads "your crush, landing soon." According to the post's caption, their soon-to-be-announced ambassador is "everyone's crush." That's why we're betting that the new face of the clothing company will be none other than CLOY's Hyun Bin! Hyun Bin plays Ri Jeong-hyeok, the dreamy but emotionally reserved army captain who eventually falls for heiress Yoon Se-ri (Son Ye-jin).

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Bench's IG post is even designed in a cute camo pattern, bringing to mind the uniform worn by Captain Ri and his fellow soldiers throughout the show. We can't wait to see Hyun Bin's face on billboards and online campaigns as he rocks Bench's stylish and casual pieces. If you've ever wanted your BF to dress more like your fave K-Drama star, now you'll know exactly where he should shop!

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For more information, log on to Bench's Instagram page.

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