DOH finally cracks down on misleading food supplement ads

It's been a long time coming but the Department of the Health (DOH) is finally laying down strict guidelines for food supplement ads, reports GMANews.TV.

In DOH's Administrative Order 2010-0008 requires the manufacturers and distributors of such products to "make it clear to buyers that the products are not to be considered medicines." GMANews.TV noted that the order, which is dated March 18, 2010, was only posted on the DOH website yesterday.

They're mandated to replace "No Approved Therapeutic Claim" with "Important notice: The product is not medicine and is not to be used for treating diseases)." The warning is to be printed or aired in broadcast ads, as well as announced in sponsorship activities.

In her order, DOH Secretary Esperanza Cabral, pointed out: "Accordingly, the use of the message or phrase 'No Approved Therapeutic Claim' shall no longer be allowed in any form of advertisement, promotion and/or sponsorship activities or materials concerning Food/Dietary Supplements commencing from the effectivity of this Order."


Misleading ads shall be considered a violation of Republic Act 9711. Under Section 11 of the law, violators face jail terms from one to 10 years, and/or a fine ranging from P50,000 to P500,000. If the offender is a manufacturer, importer or distributor of any health product, it will face jail of five to 10 years, and/or a fine of P500,000 to P5 million. An additional fine of one percent of the economic value/cost of the violative product or violation, or P1,000, whichever is higher, shall be imposed for each day of continuing violation.

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