CHECK IT OUT: Starbucks D.I.Y.: VIA Ready Brew now available
No time to brew your own cup? Starbucks’ VIA Ready Brew sachets will be available in stores starting September 15.
Love a perfectly-brewed cup but no time to walk to the nearest café or tinker with your coffee machine? Starbucks VIA Ready Brew, instant coffee in handy sachets, will be available at all Starbucks stores starting September 15, Wednesday.
Using patent-pending technology called Micro Ground Technology, which preserves the coffee’s natural aroma, taste, quality and freshness, the Starbucks VIA Ready Brew is the coffee pusher’s answer to mobile coffee drinkers who are pressed for time. One serving replicates the body and flavor of Starbucks coffee in instant-coffee form.
"It represents a significant opportunity for the company to expand our reach into the instant coffee market," said Rustan Coffee President Noey Lopez.
Starbucks VIA Ready Brew (Colombia and Italian Roast) is at P130 (pack of 3) or P450 (box of 12) while the Decaf Italian Roast is priced at P130 (pack of 3) and P470 (box of 12).
Photographs from Starbucks Philippines.