Pinoys No.1 users of Facebook, Twitter in Asia, says study
"The most avid social networkers (in Asia) are in the Philippines, where Facebook is the most visited Internet site," according to a study by Gartner Inc., an information technology research and advisory company. The study said the Philippines has the sixth "highest penetration of Twitter worldwide." Gartner attributed this to the microblog’s "adaptability to local cultures, languages and its ubiquitous availability on mobile devices."
The Gartner study also found that "mobile access has become a critical requirement for social media adoption in emerging markets where PC (personal computer) penetration is low."
GMANews.tv noted that "the Gartner report seems to confirm the results of a ComScore study earlier this year." ComScore, Inc., a global digital marketing intelligence agency, found that netizens in the Philippines visit social networking sites the most (90.3 percent reach), among Asia Pacific countries.
For more on this story, log on to Gartner.com and GMANews.tv.