Goldilocks to bring back Domino’s Pizza in December

A credible source tells that bakeshop and restaurant chain Goldilocks is bringing back Domino’s Pizza to the Philippines in December.

The Inquirer today reported in its "Biz Buzz" column, "What this new chain is, exactly, the people at Goldilocks refuse to divulge. A hint is that the new fast-food chain serves dishes that the four-decade-old bakery never had. Officials say the new chain, which will be launched before the year ends, is part of the group's efforts to stay competitive against big names like Jollibee and Pancake House."

Representatives of Domino’s Pizza, Inc., the 50-year-old international pizza delivery corporation based in Ann Arbor, Michigan, had been shopping around for a new local partner early this year. Domino’s was in the Philippines as early as the 1990s but failed to take off even after being handled by two local franchisees.

Domino’s has almost 9,000 corporate and franchised stores in 60 international markets and in all 50 US states. Goldilocks, which started as a small bakeshop in 1966, has over 250 stores in the Philippines, the US, Canada, and Southeast Asia, and has reported sales of P7.5 Billion this year.

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