"Pilipinas Kay Ganda" logo copied from Poland’s tourism campaign logo?

No sooner than the Department of Tourism’s new tourism slogan of the Philippines, "Pilipinas Kay Ganda" was launched and barraged with criticism from the tourism industry and netizens alike comes the latest controversial development: an insinuation that the new logo was plagiarized from Poland’s own tourism campaign logo "Polska," reports abs-cbnnews.com.

in his blog "Manila Boy," Spanky Hizon Enriquez showed both logos side by side and urged whoever was responsible for the alleged plagiarism gaffe from the Department of Tourism to resign.



It seems that both logos used the same font, with the letters P, S and A looking eerily identical. Both logos turned the letter L into a tree trunk, with the Philippine one using a coconut tree instead of what looks like an oak, said to be the national tree of Poland. Both logos also used blue squiggles underneath to denote the sea.

In reaction to this issue, DOT Secretary Alberto Lim told abs-cbnnews.com,"There are similarities, pero sa pagkakaalam ko... sa atin mas makulay," Lim said.

Abs-cbnnews.com says that the advertising agency Campaigns and Grey "admitted it had a hand in the ’Pilipinas Kay Ganda’ tourism brand, but ’only in an advisory capacity.’ said Campaigns and Grey Group Chairperson Yolly Ong." She told ABS-CBN, "We only did the logo and theme line as I had to leave for a business trip."


For more about this news, log on to abs-cbnnews.com and Manila Boy.

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