Adidas launches Women’s TechFit apparel and adiZero footwear

A lift-and-hug line for ladies and lightweight shoes for sports lovers.

Women's TechFit: Adilibria. Click for more.


Adidas introduces their Spring/Summer 2011 Women’s TechFit apparel, featuring the Lift-and-Hug concept and technology compression benefits that promise to help maximize energy during workouts.

The line includes the Techfit All-in-One bodysuit, made of soft seamless fabrics that firm up the hips and stomach, and the PowerWeb Tank, with additional Thermoplastic Polyurethane bands for bust support and body alignment.

Adidas also launched this month a new line of lightweight footwear for sports lovers, the adiZero. Cagers will get a kick out of the adiZero Rose 1.5, the lightest Adidas basketball shoe to date. Named after NBA player Derrick Rose, it weighs 12.9 ounces.

Also newly released are the adiZero Feather for tennis players, the F50 adiZero Prime (150 grams) for booters, and the adiZero F50 Runner (240 grams) for runners.

The Women’s TechFit collection and adiZero footwear are available in selected Adidas stores nationwide.


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