Pepsi’s "Sa Akin Ang Pinas" Campaign
Pepsi recently launched its "Sa Akin Ang Pinas" campaign with a two-minute action-packed video that pays tribute to and pokes fun at the iconic Pinoy action movies of the 80s-cheesy lines, 80s goon garb and all. Sans guns and bombs, the video’s bandanna-clad star wages war on the gold chain-wearing villain with a giant banana as his weapon, and dishes out familiar lines like, "kahit butas ng karayum, papasukin ko!" and "Humanda ka! Tapos na ang maliligayang araw mo!" In true hero fashion, the good guy saves the day and walks away from a raging fire behind him, Pepsi in hand.
The video, a production by BBDO Guerrero/Proximity Philippines, was uploaded on June 2 and has since garnered more than 400,000 views.
Read SPOT.ph blogger Lourd de Veyra’s homage to Pinoy action movies in "Guns, Goons and Gore."