MMDA disapproves Lovi Poe’s Belo billboard for public display
(SPOT.ph) Lovi Poe's new ad for the Belo Medical Group has been disapproved, reports GMA News. The ad featured Poe on her knees wearing a nude-hued peek-a-boo cut-out swimsuit. According to Journal.com.ph, the Metropolitan Development Authority disapproved the billboard.
Poe tweeted last Tuesday, July 19: "sad... nadisapprove ang belo billboard ko :( was just wearing a one piece bathing suit. been waiting for that to come out pa naman :((." Beauty mogul Vicki Belo also expressed her dismay over Twitter. "Hay Naku our lovie (sic) Po billboard has been disapproved . Why oh why she s in a one Piece bathing naman, Picture to follow."
Both Poe and Belo, however, did not identify who censured the ad. The rejection came after Bench billboards on EDSA featuring underwear-clad Philippine Rugby players were dismantled early this month for being "inappropriate." Previous reports also revealed that MMDA is taking stricter measures to regulate "sexy" and "distracting" billboards.
Lovi Poe’s Belo ad. Photo from Vicki Belo’s Twitter post.