London-based Pinoy fashion designer wins Collection of the Year in Italy

( California-born, British-trained menswear designer Shaun Samson won the Collection of the Year award and €15,000 at the International Talent Support Prize (ITS) in Trieste, Italy, held on July 14-15, reports Vogue. The designer is the son of Pinoy businessman Sam Samson.


"I'm just speechless and overwhelmed-I genuinely didn't think that I was going to win," Samson said. "I'm so grateful to ITS and the jurors for providing me with the foundations on which I can build my dreams upon." Samson was chosen out of eight finalists by a panel of jurors comprised of Daily Telegraph fashion director Hilary Alexander and fashion mavens Viktor & Rolf, Antonio Berardi, Renzo Rosso, and Mandi Lennard.


According to Vogue, Samson’s ITS collection featured simple men's knitwear-oversized shifts paired with cigarette trousers and a textural combo of Argyle knits, tartan, and flannel wood. "I wanted the collection to be about the distinction of urban tribes-how each Scottish class has a distinct and unique tartan," the designer said. "I kept the silhouette simple so that there was an ultimate focus on the fabric and the combinations of different materials."


Alexander compared Samson's aesthetic to that of fellow judge Viktor & Rolf's. "In a way, he reminds me of Viktor & Rolf as he took a simple idea, ran with it and didn't try to have his hands in too many pots... It takes courage to do that."


Samson completed an associate degree in Fashion Design in Los Angeles before studying Manufacturing and Product Development at the Fashion Institute of Design and Marketing. He also  graduated with a BA and MA degree in Fashion Menswear at Central St. Martins. His ITS collection will be showcased at London Fashion Week in September.



For more on this story, log on to Vogue.



Catch a glimpse of Shaun Samson’s collection here

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