Eight ad agencies shortlisted for DOT’s P5.6-million "slogan project"

ABS-CBNNews.com reports that eight advertising agencies have been shortlisted for the P5.6-million tourism slogan project of the Department of Tourism (DOT).

ABS-CBNNews.com reports that eight advertising agencies have been shortlisted for the P5.6-million tourism slogan project of the Department of Tourism (DOT).

 

The report, citing a list obtained by BusinessMirror revealed that the eight are: Dentsu Philippines Inc., J. Romero & Associates Inc., Lowe Inc., BBDO Guerrero Proximity Philippines Inc., DDB Philippines Inc., WPP/J. Walter Thompson, Young & Rubicam Philippines Inc., and ASPAC Advertising Inc.

 

According to the report, the winning bidder's contract has been extended to one year from the original contract duration of only two months. DOT Spokesman and Assistant Secretary Benito Bengzon Jr. told BusinessMirror that the extension of the contract was done to "get a longer commitment from the ad agency after developing the concept." Bengzon added: "After coming up with the concept, the ad agency will serve as the consultant for the DOT to assist in the implementation of the concept. Two months would have been too short a time for that commitment."

 

 

Acting DOT Secretary Ramon Jimenez Jr. has said the new slogan would be announced before Christmas. However, the  report said that "it could take a year before any actual ad campaign rolls out."

 

For more on this story, log on to ABS-CBNNews.com.

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