₱1.2 billion needed for "It’s more fun in the Philippines" campaign on top of DOT’s ₱1.9 billion budget

Business Mirror’s Estrella Toress (via ABS-CBNNews.com) reports that the Department of Tourism (DOT) "is seeking an additional ₱1.2-billion budget for 2013 on top of its annual budgetary requirement of ₱1.9 billion next year to fund its global promotion of ’It's more fun in the Philippines’ branding campaign to lure more tourists and travelers to the Philippines."

Business Mirror’s Estrella Toress (via ABS-CBNNews.com) reports that the Department of Tourism (DOT) "is seeking an additional ₱1.2-billion budget for 2013 on top of its annual budgetary requirement of ₱1.9 billion next year to fund its global promotion of  ’It's more fun in the Philippines’ branding campaign to lure more tourists and travelers to the Philippines."

 

The report cited DOT Undersecretary for Promotions Daniel Corpuz, who said "the department will launch the second phase of its branding campaign by October this year that promotes tourism destinations across the country using the traditional media, television, print and radio, as well as the Internet."

 

For more on this story, log on to ABS-CBNNews.com.

Tell us your #feels!

Win
Yum
LOL
WTF
0
Total votes
View more stories tagged ""

Read more stories about

Comments

Latest Stories

Load More Stories

SUBSCRIBE TO NEWSLETTER

Get the latest updates right in your inbox!