Jesus-inspired restaurant in China loses money with "pay what you like" business model

It’s a courageous venture, that’s for sure.

Here’s an idea that Metro Manila restaurants could also explore.


Agence France-Presse (via reports that in China, the Five Loaves and Two Fish restaurant, which was named for the story of Jesus feeding 5,000 people, "has been serving up hot meals and coffee daily to a packed house in Fuzhou since it opened its doors in August." Open 24 hours a day, the restaurant is known for its seafood and local Fujianese cuisine. Their specialties including garlic scallops, beef with scallions, and pickled pork.


Here’s how it works, according to the report: "Diners are expected to wash their own dishes after eating and then put whatever money they want to pay into a box."


Unfortunately, the report revealed that "according to its investors, as many as one fifth of patrons opt to pay nothing, and the restaurant has lost 250,000 yuan (US$41,000) since it opened." Nevertheless, owner Liu Pengfei, 50, told the state-run China Daily newspaper that he isn’t closing the restaurant.



The report noted: "The owner now plans to encourage patrons who have not been paying to explain their reasons why not." He explained, "They can tell me they don’t have enough money, that’s fine. But paying nothing and saying nothing is totally different. Honesty is the first step to building trust. In my eyes, those who don’t pay are sick."


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