Candy Crush developer trademarks the word "Candy" in European Union, hopes to do it in U.S. as well

They say if Apple can be trademarked, then why not Candy, too?

Agence France-Presse (via reports that King, the British videogame maker of the wildly popular Candy Crush game, has successfully secured a trademark for the word "Candy" in the European Union, and is in the process of applying for a similar trademark in the United States.


The report quoted King's chief executive and co-founder Riccardo Zacconi as saying in an open letter published on the company's site on Monday (January 27) that having the trademark will not mean that King will have control over the use of the word "Candy" worldwide.  He explained that the company sought trademark over the word to defend itself from developers who have taken advantage of the game’s popularity, "and have published games with similar sounding titles and similar looking graphics."


Zacconi said King's decision to file for a trademark for the word "Candy" is not different from tech company Apple's decision to trademark the word "Apple."


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