Preview launches "Fashion Is Power" campaign

Look good and feel safe





Like wearing stilettos but they draw unwanted attention? Preview says: Keep wearing ’em! Women shouldn’t be afraid to dress well and look good. Wearing bling just means you have great fashion sense-it does not provoke violence towards you.


But just in case you find yourself in trouble, Preview and advertising firm Publicis JimenezBasic worked together to bring you the #FashionIsPower campaign. Aside from a fashion editorial detailing how you can do the "bag slap" and "the umbrella stab," two accompanying videos were released to show women how they can "weaponize" their stylish items.


Let Georgina Wilson teach you the Stiletto Strike and learn how to sucker punch with an extra oomph from Ellen Adarna.


Preview is available in newsstands, bookstores, and supermarkets nationwide.

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