10 Beloved Pinoy Products That are No Longer Available

Local brands that remind us of simpler times

 

Our past is a gallery of winners and losers. While some local brands such as Jollibee have withstood the test of time, there were plenty of other Filipino products that unfortunately received the proverbial axe.

 

A lot of factors come into play in the demise of a locally-made product. These include poor product quality, stiff competition, terrible marketing strategies, and massive re-branding among others. Combine all of these with consumers’ preference to foreign products over our own and there goes a certified loser.

 

For many of us, however, some of the products from years past are not actually losers but well-loved brands that are not meant to stay. Instead, they have become obsolete to serve as a nostalgic reminder of how simple our lives were back then.

 

Take a trip down memory lane with this list of beloved classic Filipino products that have met untimely deaths.

 

 

Halili Beer

Long before San Miguel Corporation gained monopoly of the country’s beer industry, there was Halili Beer that gave the former a run for its money.

 

Popular in the 1960’s, Halili Beer was manufactured by the F.F. Halili Enterprises, a company established by former Bulacan Governor Fortunato Halili. The company, whose brewery was built along Balintawak in Quezon City, also owned other products and business ventures including Mission Beverages, Goody Rootbeer, and the Halili Transit.

 

Depending on who you ask, Halili Beer and the company's other beverages fizzled out either because of a strategic acquisition or lack of leadership. It is said that when Gov. Halili was afflicted with infantile paralysis, no one from his sons took over the business, hence the death of the brand. Another version tells about San Miguel Brewery being threatened by Halili Beer, leading the former to buy out stocks of the latter.

 

Whatever the real story was, it ended in favor of San Miguel who would eventually regain monopoly of the local beer market.

 

 

Bataan Matamis Cigarette

Patronized by the masses in the 1940’s, Bataan Matamis was a locally-made cigarette sold at a cheaper price. It was manufactured by Bataan Cigar & Cigarette Factory in Binondo during an era when smoking was still perceived as acceptable, cool, and refreshing.

 

Unlike other brands of cigarette, Bataan Matamis had no filter so smokers would inhale, puff, and literally spit out loose tobacco. Aside from Bataan Matamis, the company also manufactured other variants such as Bataan Hebra, Bataan Hebra Blanco, and Balintawak Regaliz—all of which were heavily advertised in local magazines and newspapers.

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Sison’s Ice Drops

Sison was a local manufacturer of ice drops—those delectable alternative to dirty ice cream or expensive snacks sold by Selecta and Magnolia.

 

Famous for its all-Filipino flavors such as monggo, buko, keso, and pinipig, Sison’s ice drops were produced in a factory located at 415 to 417, 419 Trabajo and 540 Verdad, Sampaloc, Manila.

 

Before the factory closed down for good, its products were well-loved by kids and adults alike. Monggo and buko flavors were the most popular flavors, and people loved Sison’s ice drops for their delicious but not too overwhelming taste. In fact, the ice drops resemble icicles more—they had rich flavoring yet used a small amount of milk.

 

 

Royal Lem-O-Lime Soft Drink

Royal Lem-O-Lime is a discontinued soft drink manufactured by Royal Tru. It was a cheap citrus flavored soda that became popular from the 1960s until the 1970s.

 

Royal Tru became famous for its fruit-flavored soft drinks such as Royal Tru-Orange, Royal Tru-Lemon, Royal Tru-Dalandan, and Royal Tru-Orange Light. Aside from Lem-O-Lime, other products that went into extinction were Royal Ginger Ale, Royal Tonic Water, and Royal Soda Water.

 

Royal Tru was first introduced by the San Miguel Brewery in 1922. Five years later, San Miguel became a franchisee of Coca-Cola. Both the Royal Tru beverages and the Coca-Cola franchise would eventually combine to become Coca-Cola Bottlers Philippines, Inc. (CCBPI). Then, in 2007, San Miguel finally sold its entire share of CCBPI (including Royal Tru) to the Coca-Cola Company.

 

 

Ang Tibay’ Shoes

Known for its durability, ‘Ang Tibay’ shoes definitely lived up to its famous tagline: The Wear That Lasts. From the 1900’s up to the 1950’s, ‘Ang Tibay’ was almost an indomitable brand of leather footwear, pleasing both locals and foreigners alike.

 

Just like any great enterprise, ‘Ang Tibay’ also had a humble origin. It’s founder, Toribio Teodoro, was born to poor parents and didn’t even complete elementary education. At a young age, he started working in a cigar factory before he switched to slipper making at the age of 20. It was during this time when the idea of starting a business came to his mind.

 

In 1910, he opened his first shop on Rizal Avenue with the help of his friend and business partner, Juan Katindig. The two eventually parted ways, leaving Teodoro with no choice but to start “Ang Tibay Footwear Factory” on his own. In the span of 10 years, his company gradually emerged as one of the biggest enterprises in the country, earning him the title “Manila’s Slipper King.”

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During the late 1920’s, Teodoro ventured into shoe making. This decision prompted him to hire more employees and build a larger factory in Grace Park in Caloocan. The Art Deco style factory was one of the most modern factories in the country as well as in Asia.

 

The brand continued to soar until the 1950’s and 1960’s when the popularity of ‘Ang Tibay’ shoes slowly faded.

 

 

Elpo Rubber Shoes

If ‘Ang Tibay’ was known for its durable leather footwear, Elpo was the local king of rubber shoes. The latter was the brainchild of Don Tomas C. Geronimo who opened El Porvenir Rubber Products Inc. in 1933. The said company was the pioneer rubber shoe manufacturer in the Philippines.

 

The company’s flagship product, the Elpo rubber shoes, was the Philippines’ answer to Converse during the 1940’s and well into the 1960’s. The term “Elpo” was a contraction of El Porvenir which means “the future.”

 

 

Radiowealth Television

Radiowealth may not ring a bell to the younger generation, but it was actually a pioneer company in the local television industry.

 

It all started when Domingo Guevarraalso credited for creating the first Filipino car called Sakbayanearned the right to distribute Motorola radio and TV set in 1946. By 1955, his company, Radiowealth, Inc., began manufacturing its own television sets made from imported electronic parts. Theirs were more affordable so many Filipino families had the chance to own this appliance.

 

In the following years, Radiowealth continued blazing the trail. In 1966, Radiowealth, Inc. started producing 19-, 21- and 25-inch models of TV sets. The Philippines also became the third country to manufacture color TV sets, thanks to Radiowealth.

 

 

Magnolia Choco-Vim

Magnolia Choco-Vim was the precursor of today’s Chocolait. For the baby boomers, this was the ideal comfort drink. It had a rich, creamy, milk chocolate-y taste loved by all kids.

 

First manufactured in the 1960’s, Choco-Vim came in bottles of different shapes: square, round, and squat. Similar to your typical bottle of Coca-Cola, a single Choco-Vim only cost 35 to 50 centavos back then. You could serve it cold or even frozenan ideal treat during a hot summer.

 

Faced by intense competition with other chocolate drink brands such as Milo in the '70s and '80s, Choco-Vim was eventually re-branded as Chocolait.

 

 

Presto Funwich

Presto Funwich was the ultimate chocolate snack for those who grew up in the '90s. It was so delectable that some say DQ’s own version of  ice cream sandwich is no match to this classic and now-defunct brand.

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Produced by Consolidated Foods Corporation (now merged with Universal Robina Corporation), Presto Funwich was priced at less than 20 pesos and came in two mouth-watering flavors: vanilla and dark chocolate. It is best remembered for its luscious ice cream filling complemented by two dark chocolate wafer biscuits.

 

 

Magnolia Ice Cream—Chico Flavor

Magnolia, a Filipino ice cream brand owned by San Miguel Corporation, unveiled the “Flavor of the Month” in 1954. As the name suggests, it was a way for Magnolia to introduce new ice cream flavor every month.

 

The monthly offerings included classic favorites such as Choco Pretzel and Banana Split as well as tropical fruits such as Chico (which became the Flavor of the Month for December).

 

In 1983, Magnolia released another offering, this time using Philippine fruits and delicacies. Dubbed as “Sorbetes,” the special line of flavors include Ube Macapuno, Fruit Salad, and Halo-Halo Fiesta among others.

 

 

Read the full article, "14 Beloved Pinoy Products That are No Longer Available" on Filipiknow.net. Minor edits were made by the SPOT.ph editors.

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