Reactions, Reimaginings, and a Retraction of the 2019 SEA Games Logo
How low can a logo go?
(SPOT.ph) Nobody could believe their eyes when a picture of the logo of the 2019 Southeast Asian Games, which will be held in the country from November 29 to December 10, was floated online. The logo was displayed on a white screen during an August 19 presentation made by Philippine SEA Games Organizing Committee at the Olympic Council of Asia General Assembly in Jakarta, Indonesia. That’s probably why it was easy to assume that the amateurish-at-best logo—featuring colorful rings arranged in the shape of the Philippines—was a prank.
But as it turned out, the logo was confirmed to be real and it instantly became the butt of jokes all over social media, and even various brands like Nissin Yakisoba and Japan Home Centre have joined the fun. The reaction is not unwarranted; one can only imagine the government funds—a.k.a. our taxes—that went toward the creation of a logo that was poorly thought out and strangely represents the Philippines alone and not Southeast Asia, which, you know, is what the games are actually for. A logo that seems to have been created by someone who just figured out how to make perfect circles on Photoshop. A logo that seems inspired by the MMDA Art of old.
People have responded with their own, much better ideas for the 2019 SEA Games logo.The Philippine Star also shared logos for the previous SEA Games hosted by the Philippines, signifying that the current one is a disappointing fall from grace.
My version of SEA GAMES LOGO— Kendrick Lamarr (@kvpingkian) August 21, 2018
Blazing Philippine Eagle
The eagle symbolizes strength & power. It has10 feathers representing the 10 countries participating in the event & the head symbolizes the host country. Blaze, symbolizes fire a start of something. #SEAGames2019 pic.twitter.com/gd9YWsL8IA
Philippine 2019 Sea Games logo mockup.— ? (@raphaelmiguel) August 20, 2018
Did this in less than 15 minutes. The official one looks like we didn’t even try to put effort. Shame. pic.twitter.com/P8z66Gc89j
The Philippine SEA Games Organizing Committee (PhilSGOC) has since stated that the logo as well as the mascot—which has also prompted laughter and criticism—are still the unofficial versions and that the official ones will actually be released in November 2018. We should remember to give that same excuse the next time our bosses don’t like whatever we submit at work.