The Big Bad Wolf Book Sale Brings Augmented Reality Books to Manila

The biggest book sale in the world will be returning next month!

( We know you're excited about the upcoming Big Bad Wolf Book Sale, which will be back at the World Trade Center from February 22 to March 4 this year. We hope your wallets are ready because this 24-hour book fair will be bringing two million books to Manila, including an exciting selection of augmented reality children's books. 

Last year's Big Bad Wolf Book Sale included latest books across different genres.
PHOTO BY Joanna Manalastas

Even true bookworms can get overwhelmed by the wide selection of books available at the fair. From young adult fiction, romance, science fiction, crime thrillers to non-fiction books about architecture, design, cooking, and more, you can score some cool reads without breaking the bank with discounts ranging from 50% to 90% off.

Little Hippo AR books are interactive. Through the app, you can play games that enhance the learning experience for children.
PHOTO BY Kevyn Tapnio
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But Big Bad Wolf Books founder Jacqueline Ng is actually most excited about sharing augmented reality (AR) children's books to the Philippines. "Children will be able to read, play, and learn through the Little Hippo AR books, which uses cutting-edge AR technology to revolutionize reading for the next generation."

PHOTO BY Kevyn Tapnio

Exclusively sold by the Big Bad Wolf Book Sale, Little Hippo books include classic children's tales like Little Red Riding Hood, Goldilocks and the Three Bears, and Three Little Pigs. Although you can buy and read them on their own, they're meant to be read (or, more appropriately, watched) through the Little Hippo app that can be downloaded for free.

"This creates a 'magical' feeling for the children, which will help them get excited to read more," Ng says. The AR books were first introduced in Cebu and Davao in 2018, but the book fair's Manila leg will be introducing new titles, veering away from children's stories to make way for educational books, perfect for children learning the alphabet and numbers.

The Big Bad Wolf Book Sale first came to the Philippines in 2018, where it had runs in Manila, Cebu, and Davao. It's looking to do the same this year "to enable more people to enjoy a wide array of books at affordable prices."


In partnership with Gawad Kalinga, the book fair will also be helping the local foundation's initiatives in building homes to end poverty and bringing libraries to communities. "Their support has helped us build better reading corners for our Gawad Kalinga families," says Gawad Kalinga's executive director Luis Oquiñena.

The book fair first was first introduced in Malaysia by Ng and co-founder Andrew Yap, but it has been extending its footprint across cities in Indonesia, Thailand, Sri Lanka, and the Philippines. 

For more information, visit Big Bad Wolf Books' Facebook page.

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