Move Over TikTok, Instagram Is Introducing a New "Reels" Feature

Looks like Facebook wants in on the action.


( Instagram has taken its cue from the TikTok craze with the introduction of "Reels." The new feature will let users make 15-second videos—with effects, a multi-clip option, and audio—that can be shared on your Feed or, if you have a public account, you can put it up on a new space in the Explore tab for pretty much everyone to see in an endless scroll. Sound familiar? Well, it's not like the Facebook-owned app was just about to let TikTok's insane reach slide on by (remember The Social Network?).

How to Make a Reel

PHOTO Facebook 

"Reels" should show up as a new option at the bottom of the Instagram camera. You can film one clip or take several in one go to create a cinematic masterpiece—in the new TikTok style, that is (no, it's not just throwing it back, people). There are also a bunch of editing tools on the left side of your screen to add some oomph to your clip:

  • Audio( You can search for songs from the IG music library or use your own)
  • AR Effects
  • Timer and Countdown
  • Align (You can line up objects from a previous clip for a seamless transition—yup, that's how those crazy edits are done!)
  • Speed
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Sharing Your Reel

PHOTO Facebook 

Once your Reel is done and ready to go, you can move it to the share screen. The Reels will show up on your profile under a separate tab. Users with public accounts can put it up on the new dedicated space under explore. That bit "offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage," said Facebook in a statement. If you've got original audio up there, other people can use it but there will be proper attribution. 


You can also publish it as part of your main profile grid or put it up as an IG story (where it will disappear after the usual 24 hours.) For folks with private accounts, the Reel will operate under the typical IG security features.

The Reels feature rolled out for testing in countries like France, Germany, and India in early summer. Facebook has been trying to find ways to win TikTok users over, even creating a TikTok-like app called Lasso in 2018 according to AP News. With the huge amount of content creators already using Instagram as their main playing field, it would be interesting to see if the Reels feature will take off.

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