(SPOT.ph) After the Department of Tourism released its newest slogan "Experience the Philippines" and video "Sights" on June 12, people criticized not just the new tag itself, but also the lack of originality when people started noticing how similar it was to a South African tourism video. The government agency immediately broke ties with advertising agency McCann Worldgroup and is now open to pitches based on the previous slogan "It's More Fun in the Philippines." With the Filipinos' innate creativity and the Philippines’ natural beauty, it should have been easy if only the government knew where to look.
We round up some of the newly created videos (courtesy of Creatives of Manila and Story Collective) after the whole fiasco and some old ones from local and international travel vloggers. Enjoy!
Video by Story Collective
Tourism ad obviously not commissioned by DOT. Labor of love for the country. pic.twitter.com/7vw6Vuow7d
— Creatives of Manila (@CreativesOfMNL) June 14, 2017
Video by Creatives of Manila
Video by Rodrigo Acuzar Jr. of Just Go Pilipinas
Video by Benjamin Dowie
Video by Alexander Sherack of Sherack City
Video by Gregoire Thiebault
Video by Choose Philippines
Video by Mikevisuals
Video by JoesFlow
Video by Jomarie Basilio