KFC Pauses 'Finger-Lickin' Campaign Due to COVID-19

The world's largest fried chicken chain, KFC, said Friday it was pausing its "finger-lickin good" campaign for now since the COVID-19 pandemic requires strict hand hygiene.

The slogan, used for 64 years "doesn't feel quite right" at this time, a Reuters report quoted KFC as saying.

A video posted on KFC UK and Ireland's YouTube page showed the words "finger-lickin" blurred from fried chicken buckets. Reuters referenced one ad, with the ending: '“That thing we always say? Ignore it. For now”.

ALSO READ: Why is Two-Piece Chicken the Maximum Solo Order?