Bea Alonzo launches Kashieca’s first fragrance line

Bea’s Beautiful" collection has three variants: Beautiful Soul, Beautiful Mind and Beautiful Body.

Kashieca Clothing Co. launched their first fragrance line called "Beautiful" made in Bea Alonzo’s honor last week at the Trinoma Activity Center.

After a fashion show featuring Kashieca’s latest collection, Alonzo made her grand entrance from behind a glittery bottle-shaped prop onstage, singing "Hello" by Lionel Ritchie. After a few spritzes of her fragrances, the young actress sashayed down the runway in a hot pink gown.

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The fragrance line has three variants: Beautiful Soul (P348), a citrusy eau de toilette; Beautiful Mind (P168), a floral body spray; and Beautiful Body (P168), a body spray with sharp hints of apple, water lily, mandarin and apricot. All three are made with fragrance oil from the capital of perfumery, Grasse in France.

The event doubled as a Meet and Greet for Alonzo’s fans who bought her fragrances. Spotted at the launch was swimmer-turned-actor Enchong Dee, Alonzo’s co-star in a movie that Star Cinema is developing.


Kashieca also unveiled its new summer collection that night, featuring vibrant solid-colored, polka-dotted and sparkly pieces.

Left to right: Beautiful Soul (P348), Beautiful Mind (P168) and Beautiful Body (P168)

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