10 Favorite Local Fashion Brands
We don't need to look far for stylish duds.
(SPOT.ph) From the up-and-coming to the overlooked, we’re listing down the fashion brands that put "local" to the forefront. These 10 establishments, in fact, are so good that some people automatically assume they’re global franchises. They’re not. It’s Noypi all the way.
Note: This list does not take into consideration giant retail establishments as well as stores that source merchandise overseas. It also focuses on everyday apparel and not haute couture or formal wear.
Charlie (not to be confused with another local brand, Wear Charlie) is owned by Eric Dee, Carlo de Guzman, and model Bea Soriano. The fashionable trio drives home the idea that style can be economical by supplying their branches with the trendiest threads, shoes, and accessories (particularly sunnies) that cost less than P1,000. According to a Philippine Star article, raw materials are mostly sourced overseas but manufacturing is strictly local. The merchandise is akin to the high-street looks provided by Zara, Topshop, Bershka, and Miss Selfridge, but for a much friendlier price. Since they opened their flagship branch in 2011, Charlie has expanded to five successful stores that really set a new standard for the local fashion retail industry.
Charlie has branches in SM North EDSA, SM San Lazaro, SM Fairview, Robinsons Place Manila, and Robinsons Galleria. Visit their Facebook page for more details.
With their, ahem, price tags, and minimalist look, Tyler is a class act. Automatically pegged to be an international franchise, their tasteful "work-to-weekend" fashions are a far cry from the casual duds sold in their infinitely more popular sister store, Penshoppe. Tyler was established in 2001 to target the sartorial man who prefers sleeker European styles, but it’s grown to include dressier everyday options for both genders.
Tyler has branches in Power Plant Mall, Shangri-La (Crossings), The Podium, and Greenbelt 5 (Adora). Visit their Facebook page for more details.
A celebrity stylists’ favorite, Apartment 8 is quickly creating a name for itself as outfitter to the stars. Actors Kathryn Bernardo, Shaina Magdayao, Carla Abellana, and even Glee star Becca Tobin have been spotted wearing their frisky and fun designs.
Their range of styles cover everything from basic shorts and dainty silhouettes to wild prints and sexy cutouts. With Apartment 8, you don’t just copy celebrity looks; you can dress exactly like them. And while their more elaborate pieces can set you back a little over a thousand pesos, we’ve yet to see anything over P2,000 from their racks.
Apartment 8 also has a formalwear arm, Haute Lifestyle, which has been worn by Jennylyn Mercado, Kim Chiu, and Julia Barretto, among others.
Apartment 8 has branches in Greenhills Shopping Center, Trinoma (The Ramp), Shangri-La (The Ramp), Glorietta (The Ramp), Alabang Town Center (Pop Culture), and Robinsons Galleria (department store). Visit their Facebook page for more details.
Simple silhouettes with cool designs and even more amazing prices make this local brand a favorite among the Cubao X crowd. THE Clothing makes tank tops and T-shirts an art form with their hip prints and spunky style.
THE Clothing is at Unit 4A, Cubao Expo, General Romulo Avenue, Araneta Center, Cubao. Visit their Facebook page for more details.
The Zoo Shop
Statement-making is the convenient description for this online fashion brand. Zoo is the brainchild and passion project of sisters Kat, Karla, and Kim Zulueta, who put their devil-may-care dress sense for sale when they opened shop online in 2009. Beginning with footwear before embracing the clothing call, Zoo does more than cover your essential nakedness with a pretty collage of fabric; their affordable ensembles are conversation pieces that will undoubtedly make you the belle of any ball.
On a minor note, The Zoo Shop has a really cool, efficient, and updated website!
Zoo has a branch in Shangri-La (The Ramp). Visit their website for more details.
Channel blogger Camille Co’s sense of style with her clothing brand, Coexist. Despite the edgy name, Coexist encapsulates all things dainty, lovely, and feminine. Co and her sister, Charlotte, define their brand with lace (lots of it), fun hues, and soft fabrics. Since it was established in 2009, Coexist has expanded to include the two original high-street and haute collections, and Pret, which sells affordable RTW options sourced abroad.
Coexist is at Yague Street, Makati City. Visit their Facebook page for more details.
The Daily Shirting Company
You’d expect something edgy and street from longboarder Gerard Cancio. Instead, his company (founded with two of his friends) came up with crisp and clean silhouettes coupled by neat tailoring. When it comes to basic shirts and button-downs, a great fit is essential to make them look ultra stylish, and that’s what The Daily Shirting Company focuses on. If it looks good on the rack, chances are it’ll look good on you, too.
The Daily Shirting Company is at 7838 Makati Avenue, Makati Philippines. Visit their website for more details. Photo from Rogue Magazine’s Facebook.
Knits are perfect for both warm and cold weather, and in the Philippines, no one can quite capture its knotted magic more than Lulu Tan-Gan. Since 1985, the proclaimed Queen of Knitwear has been putting her mark on local fashion with her quiet but sophisticated garments, making knit a statement instead of what lola would wear. A person who’s made piña available for daily wear (and not as a barong), Tan-Gan has also expanded her repertoire by integrating indigenous fabrics into her collection, and working them into soft and fluid designs. While there’s something very cosmopolitan about her aesthetic, Tan-Gan is proudly Filipino, drawing inspiration from local textiles, embroidery, and techniques, and merging them with contemporary silhouettes.
Tan-Gan has branches in Greenbelt 5 and Colonel Santos Street, Makati City. Visit their website for more details.
Tango is a go-to shop for pretty party dresses. As mentioned in their vision statement, Tango "put(s) extreme pressure on homegrown fashion providers to stay in tempo with the rest of the world." Unlike other RTW shops that border on being over the top, Tango has that unique ability to restrain and edit their designs, knowing full well that subtlety is the secret behind personal style. Another key factor Tango stresses? Affordability!
Tango has branches in Glorietta 3, Trinoma, and SM Megamall. Visit their Facebook page for more details.
K & Company
This stylish abode is the kind of store that makes you feel like you should sell your house just so you can buy everything. It may be the warm lighting, but apparel at K & Company always look so pristine and stylish. Even non-fashion-conformists like Kristen Stewart would want to wash up and become a fashionista.
K & Company has branches in Power Plant Mall, Glorietta 3, and Shangri-La. Visit their website for more details.