ASUS Launches Zenfone Series

Zenfone makes sure there’s a smart phone for everyone.

Following its success in Taiwan, China, and the rest of Southeast Asia, the Zenfone has reached the Philippines. Sleek, simple, and fun, Zenfone is sure to be a formidable challenger in the field of affordable smart phones.


Available in a range of sizes and colors, the Zenfone makes your smart phone experience a personal one. You can even switch back covers in colors like in Charcoal Black, Pearl White, Cherry Red, Sky Blue, Twilight Purple, Champagne Gold, and Solar Yellow. The sizes range from four to six inches, making it a handy pocket buddy or a manageable gadget for some of us who’ve got bigger thumbs. All Zenfone models feature Corning® Gorilla® Glass 3 screens for incredible scratch resistance and durability. The Zenfone also comes with ASUS ZenUI, the all-new mobile user interface with over 1,000 enhancements that make ASUS mobile devices even more fun and seamless to use.


What’s great about this new user-interface, aside from its minimalist design, is its two new features. What’s Next and Do It Later are designed to free you from the flood of information and notifications so you become more productive. What’s Next lists the information currently most important and useful, such as upcoming appointments, new messages and missed calls from VIP contacts, weather at the next destination, and more. The Do It Later feature lets you focus on the task at hand without forgetting about other important things that you need to do later. If you’re in the middle of writing an email and you receive a phone call, a simple button tap automatically creates a reminder to call that person back.



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The budget-friendly Zenfone 4 and 5 have an available capacity of 8GB. The sleek Zenfone 5 is a five-inch phone measure just at 5.5 mm. If you want go bigger and bolder, the Zenfone 6 offers a fantastic six-inch HD IPS+ display complemented by its 16GB storage and SonicMaster audio technology to deliver immersive entertainment experiences. There’s also good news for selfie addicts and shutterbugs: the Zenfone 6 is equipped with a powerful 13-megapixel camera for clear, high-resolution photos.


Every Zenfone features PixelMaster, an exclusive ASUS camera technology with a set of fun and useful features. The Low-light Mode significantly increases camera performance in poorly lit scenes. And while action photography can be challenging, Time Rewind makes capturing that perfect moment easier. By automatically taking multiple pictures before and after the user presses the shutter button, the chance of getting a great photo of a difficult subject is increased. After taking the photo, you can "go back in time" to select the best shot. The Selfie Mode enables you to take and individual selfie or one with a group of friends. The camera automatically detects when the selected number of people is in the frame and begins a countdown before taking three photos.



The Zenfone series is available for online  purchase at Lazada and at ASUS dealers nationwide. The Zenfone 4 is P3,995 (8GB), the Zenfone 5 is P6,495 (8GB), and the Zenfone 6 is P11,995 (16GB)

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