Behind the Scenes: Taylor Swift’s "Incredible Things" Campaign

Now we really want to be Taylor Swift’s friend!

( Just when we thought Taylor Swift couldn’t get any cuter, Glamour magazine releases behind-the-scenes footage of Taylor’s campaign for her new fragrance "Incredible Things."




Sporting the just-got-out-of-bed look, the barefaced "Blank Space" singer does a lot of awkward dancing, laughing, talking, and modeling-which she does so well.




"I really like to derive fragrance titles from my lyrics because the lyrics are kind of the basis of my life." If you’ve been living under a rock, there’s a lyric in her newest hit single "Blank Space" that says "I could show you incredible things" hence, the name of her perfume. She also released a perfume back in 2013 called "Wonderstruck Enchanted" which was also named after one of her songs called "Enchanted."


A mixture of velvety petals, creamy woods, vanilla, and musk is what "Incredible Things" is described to smell like, and is packaged in a watercolor printed bottle, with Taylor’s silhouette.

"Incredible Things" will be available for purchase starting January 21.

Tell us your #feels!

Total votes
View more stories tagged ""

Read more stories about


Latest Stories

Load More Stories


Get the latest updates right in your inbox!