Kris Aquino and Dingdong Dantes launch Bench Freedom Scents

Bench launches its latest line of scents plus, Kris and Dingdong on freedom and the things they enjoy in life.


Dingdong Dantes and Kris Aquino. Click for more.

To commemorate People Power 1’s 25th anniversary, Bench launched its newest range of scents called Freedom on February 25 at the TriNoma Activity Center in Quezon City. Endorsers Kris Aquino and Dingdong Dantes hosted the event and introduced Bench’s latest offerings. Models clad in shirts showcasing different concepts of freedom also walked the runway. Stylist Noel Manapat described the event as "modern and minimalist, simple yet striking" just like the designs of the Freedom bottles. "Much like the cologne, it's something for everyday, yet also for more special days," he added.

The range includes Freedom Eau de Toilette (P398/100 ml), a unisex scent with a fruity oriental profile that ends in a powdery finish. For a lighter formulation, there are also woodsy body spray versions (P128/100 ml), namely Freedom 1, a floral and fruity version; Freedom 2, an amber-based spray; and Freedom 3, a unisex scent with stronger Oriental tones. All scents come in iconic yellow bottles, to signify the color of freedom for Filipinos.


Kris Aquino for Bench Freedom. Click for more.

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Endorsers Kris and Dingdong also shared their own concepts of freedom. "To see the sun without fearing the moon" and "to believe in happy ever after" was Kris’s version of freedom. Dingdong, on the other hand, said that freedom is "to be lost, but never gone." He also wishes "to be happy in the moment."

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