Ira Cruz, Mylene Dizon, Victor Basa, Divine Lee, Will Devaughn + more at Tretorn boutique opening
The tennis shoe authority launched its funky new collection with style-savvy stars in attendance.
Victor Basa and Divine Lee. Click for more.
(SPOT.ph) Outdoor leisure footwear brand Tretorn recently opened its first freestanding store in Asia at the Sports Loop in Robinsons Galleria and launched its funky new collection before a celeb-studded crowd.
Divine Lee, Victor Basa, Mylene Dizon, Ira Cruz, Will Devaughn, Rich Herrera, Wendy Valdez, Bobby Andrews, Ferdie Salvador, event host Tracy Abad joined the "Swedish Goodness"-themed launch, which transformed The Robinsons Galleria Sports Loop into an indoor picnic ground where guests were treated to fashion show with a "grassy" runway. Models clad in classic and new Tretorn styles like the Nylite style and trendy rubber rain boots walked the runway to show off the brand’s new look.
Yellow Skerry boots for women. Click for more.
According to Loris Spadaccini, General Manager for Tretorn Lifestyle Division and Tretorn North America, who flew in from Boston to attend the launch, "Everyone has been telling me that they used to wear Tretorn sneakers, but what many people don't realize is Tretorn is over 120 years old and first started as a boots company. Boots account for [51%] of Tretorn's revenue so it is important that we showcase our latest styles and designs in the Philippines."
Tretorn shoes are also available at Res-Toe-Run (Trinoma, Glorietta, Gateway, Galleria, Cebu, Ermita, Festival, ATC, Marquee), Bratpack (Greenbelt 5, Cebu, Davao, Pampanga), Rustan’s Makati and Alabang, Urban Athletics, Olympic Village ATC, NAIA Terminal 3, Planet Sports Shangri-La, and Power Plant.
Photos from Primer Group of Companies and courtesy of Monsters Centaur Production Inc.