Angry Brides game slams India’s dowry tradition

Reuters (via Interaksyon.com) reports that Shaadi.com, a matrimonial website with two million members, has launched a game called Angry Brides. The repot pointed out: "The name of the app, available on the group’s Facebook page, is [obviously] a spin-off from the globally popular Angry Birds game. The [page] shows a red-clad, eight-armed woman resembling a powerful female Hindu goddess."

Move over Angry Birds, here come the Angry Brides (Screenshot of image posted on Shaadi.com’s Facebook page)

 

Reuters (via Interaksyon.com) reports that Shaadi.com, an Indian matrimonial website with two million members, has launched a game called Angry Brides. The repot pointed out: "The name of the app, available on the group’s Facebook page, is [obviously] a spin-off from the globally popular Angry Birds game. The [page] shows [an image] of a red-clad, eight-armed woman resembling a powerful female Hindu goddess."

 

Ram Bhamidi, Shaadi.com’s senior vice president and head of online marketing, explained: "The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry. According to a 2007 study, there is a dowry-related death every four hours in India. We condemn this menace and have consistently run campaigns on social media to help create awareness of the issue."

 

Then report further noted: "To play the game, users have to try and hit three dodging grooms-a pilot, a builder and a doctor. There is a wide array of weapons to choose from, including a stiletto shoe, a frying pan, broomstick, tomato and loafer. Each groom has a price tag, starting at 1.5 million rupees ($29,165). Every time the player hits a groom, his value decreases and money is added to the player's Anti-Dowry Fund, which is saved posted on their Facebook page."

 

For more on this story, read the Reuters report posted on Interaksyon.com.

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