VIDEO: Braille Burgers used in South African fastfood chain’s marketing campaign

The Huffington Post reports that South African fast food chain Wimpy, which has menus in Braille in all its outlets, launched a viral marketing campaign that would appeal to blind people. The report pointed out: "For obvious reasons, a traditional TV spot probably wouldn’t have been ideal, nor would banner ads on websites."

The three-miute video’s description indicates: "Wimpy wanted to let visually impaired people know that they offered Braille menus in all of their restaurants. To spread the word, we built Braille Burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed [words in] Braille."

 

The Huffington Post reports that South African fast food chain Wimpy, which has menus in Braille in all its outlets, launched a viral marketing campaign that would appeal to blind people. The report pointed out: "For obvious reasons, a traditional TV spot probably wouldn’t have been ideal, nor would banner ads on websites."

Tell us your #feels!

0
Total votes
View more stories tagged

Read more stories about

Recommended Videos

Latest Stories

Load More Stories