VIDEO: Braille Burgers used in South African fastfood chain’s marketing campaign

The Huffington Post reports that South African fast food chain Wimpy, which has menus in Braille in all its outlets, launched a viral marketing campaign that would appeal to blind people. The report pointed out: "For obvious reasons, a traditional TV spot probably wouldn’t have been ideal, nor would banner ads on websites."

The three-miute video’s description indicates: "Wimpy wanted to let visually impaired people know that they offered Braille menus in all of their restaurants. To spread the word, we built Braille Burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed [words in] Braille."

 

The Huffington Post reports that South African fast food chain Wimpy, which has menus in Braille in all its outlets, launched a viral marketing campaign that would appeal to blind people. The report pointed out: "For obvious reasons, a traditional TV spot probably wouldn’t have been ideal, nor would banner ads on websites."

 

As such, The Huffington Post noted: "The company had its chefs painstakingly adorn 15 burger buns with sesame seeds spelling out various messages in Braille. (For example: ’100% Pure Beef Burger Made For You.’) Wimpy then brought burgers using those buns to three institutions for the seeing impaired around South Africa and gave the burgers to 15 blind people. " They then filmed the visually-impaired people’s reactions. The result is a three-minute video embedded on this page.

 

For more on this story, log on to The Huffington Post.

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