The McBaguette (Screenshot of photo posted on New York Daily News, photo by Pierre Louis for McDonald’s)
Here’s one for foodie news junkies.
AFP Relax, via New York Daily News, reports that "McDonald’s in France is launching a ’Frenchified’ range of products including McBaguettes as well as sandwiches made with regional cheeses." The report pointed out that this is in line with multinational fastfood chains’ "strategy for success," which is "tweaking menus to cater to local taste buds."
Creating the McBaguette entails replacing sesame seed buns on McDonald’s burgers with crusty baguette breads, and swapping American processed cheese with local, with gourmet "terroir" cheeses like Fourme d’Ambert and the Saint-Nectaire, both of which are certified by France’s Appellation d’origine Controlee (AOC). AOC translate to "controlled designation of origin."
The new McBaguette sandwiches will be formally launched on February 16 in Paris.
For more on this story, log on to New York Daily News to read the AFP Relax article.