Remember the Pinay Teen Mocked Over a Charles & Keith Bag? She's Now a Face of the Brand

charles & keith bag pinay teen
PHOTO BY TikTok, Instagram/zoeaaleah

( Anyone else losing count of all the happenings since January? Well, we're sure the viral TikTok of Singapore-based Filipino teen Zoe Gabriel didn't get past you. We know you recall how her calling a Charles & Keith bag a luxury item got her mocked and bullied online, and how tons of people came to her support after she responded to the baseless comments. The teen met with the brand's co-founder, visited their headquarters, and received a couple more gifts days later, with most people satisfied with the turn of events. Well, just when everyone thought the whole thing has come full circle—she emerges again, now as the brand's community ambassador in time for women's month. 

Also read: 10 Everyday Bags From Charles & Keith Under P6,000

Pinay teen mocked over Charles & Keith bag is now an ambassador of the brand.


Charles & Keith posted on their socials a picture of the teen holding the Alia bag in purple—a special color edition of one of Charles & Keith's best-selling handbag styles—in celebration of International Women's Day. "Zoe Gabriel, content creator and Charles & Keith's Brand Community Ambassador," the post said.

charles & keith, zoe gabriel instagram post on women's day
PHOTO BY Instagram/zoeaaleah
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Zoe, in her post, said: "Women are like flowers: Our time and needs to grow may not always align, but that is okay. We are like fields of poppy and lakes of lotus—diverse and bold in differences, beautiful in our own ways."

She added, "This International Women's Day, let us celebrate with compassion. Let us celebrate with equality through equity, the way flowers do."

Zoe was among many powerful women of the fashion label sharing "what equity means to them." According to their site, 20% of all proceeds of the purple Alia bag will "go towards funding the UN Women's 'Storytelling for Gender Equality' program."

The post has since garnered tons of support for the teen.

charles & keith bag comments
PHOTO BY Screenshot/Instagram

"I followed your story and admired how you stood up for yourself. To see this here now is wow. Job well done and kudos to the C&K team too. This is fantastic," said one user.

charles & keith bag comments_2
PHOTO BY Screenshot/Instagram

Another one quipped, in an excellent callback to one of the mean-spirited comments that started all this: "'Who gonna tell her?' That she owned this, she is the boss and she is a queen!!"

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